The idea behind the Client/Agency relationship blog is to share experiences and interests about the dynamics of the relationships that exist between clients and their advertising, digital, media and PR agencies.
Over the years of my career - from qualifying as a marketer in my early twenties - then moving to agency side when I arrived in South Africa - the years on both sides of the fence have taught me a great deal about sharing responsibilities - often the hallmark of a strong and enduring client : agency relationship.
I would love to hear from people who have experienced these relationships and have learnt useful techniques to gain maximum mutual benefit in this dynamic.
