Alternative ways of pitching

There are days - although not many of them I must confess - when I think it would be so wonderful to live and work in London, as I did in the early 70's and then again in the late 80's.  Of course one week of that awful weather would immediately drive me back to sunny South Africa.

However I do appreciate the quality of thinking that is evidenced in the marketing and advertising industry in the UK and in particular with some recent posts regarding The Good Pitch.  My colleagues at ISBA- the Voice of British Advertisers - along with the AAR Group ( our UK partners at IAS)  as advisors have done some excellent work on alternative ways of pitching. 

This work was precipitated by the findings of research done among client companies where it was found that the current fully comprehensive pitching process was considered to be expensive in time and money, and not always completely necessary in some cases.

As a result ISBA and the IPA ( Institute of Practitioners in Advertising) developed some new pitch alternatives which we have examined and found to be very practical.  We know that these alternatives will work extremely well in South Africa.

So keep a look out for news on:

* the chemistry pitch

* the tissue pitch

* the No Pitch, Pitch

and the * Pitch in a Day (PIAD)

which we will be making available from December 2013.

For more information in the interim visit www.thegoodpitch.com